Big, Better, Bolder Fundraising: FR104 - Digital Fundraising

FR 104 - Digital Fundraising is the fourth module in a comprehensive new fundraising programmes specifically targeted towards smaller organisations:

Over the course of this 3 hour module we will cover:

What is digital fundraising? 

Web, newsletter, social media channels 

Developing your digital journey 

Converting likes to Eur

This module can be taken on its own or as part of the complete programme:

The full Bigger, Better, Bolder Fundraising programme comprises 7 individual modules. Each module will address a different area of fundraising and will be valuable for individuals seeking training in just that area. Together the 7 modules will provide a comprehensive training programme for small organisations who want to develop a diverse and effective fundraising programme.

Each module follows a similar structure - Intro to the topic, advantages and challenges of this type of fundraising, case studies, applying these strategies in smaller organisations, measuring success. This structure invites participants to engage with areas of fundraising that they are not as familiar with and to understand it in the context of what programmes they already run.

In addition to the 7 core modules the programme includes a series of discussion/networking opportunities for all participants. Experience has shown us that fundraisers benefit from the opportunity to discuss their experiences with each other, ask questions and build relationships with others who are in similar roles. These relationships last long after the programme has been completed and is a key part of the participants professional development.

Programme Modules 

FR 101 - Introduction to Fundraising 

What is fundraising? / Crafting your fundraising ask / What are the different methods of fundraising? / Role of staff and board in Fundraising / Donor Care

 FR 102 - Community Fundraising & Events 

What is community fundraising? / Community led versus produced events / Engaging participants / Retention / Life cycle of activities

 FR 103 - Individual Giving 

Direct Marketing / Direct response / Building a sustainable donor base / Retention / donor journey

 FR 104 - Digital Fundraising 

What is digital fundraising? / Web, newsletter, social media channels / Developing your digital journey / converting likes to Euro

 FR 105 - Major Donors & Legacies 

What is a major donor to you? / Relationship building / Making an ask / Introducing a legacy programme / measuring impact

 FR 106 - Corporate Fundraising & Grants 

What is corporate fundraising? / Understanding what the funder wants to fund /  Making an ask / crafting a proposal / feedback

 FR 107 - Creating a Fundraising Strategy 

How much do you need to raise and why? / What are other organisations doing? /  What are your strengths and weaknesses as an organisation? / What types of   fundraising is a good fit for your organisation? / Planning / reporting

 Discussion Sessions 

All modules are delivered 4 weeks apart with a discussion / networking session planned between each module where participants can discuss the previous session and get a snapshot of what will be covered at the next one.

Lead Tutor - Kevin Delaney

Kevin has over 16 years experience working with and for nonprofit organisations in Ireland, New Zealand and across the world. He has an in-depth knowledge of the theory and practice of fundraising  combining 10 years of delivering fundraising training with hands-on experience of community fundraising, volunteer management, direct marketing and fundraising strategy.

Kevin has addressed fundraising conferences in Dublin, London, Amsterdam, Rome, Nashville & Oslo and is widely recognised as an engaging, knowledgeable and inspiring tutor. He holds a Diploma in Fundraising Management from Charities Institute Ireland and a Certificate in Fundraising from Chartered Institute of Fundraising UK.

Kevin will be the lead tutor through this programme giving participants the opportunity to ask questions, seek advice and have a consistent point of contact.