We’ve been working with fundraisers, CEOs and board members of smaller nonprofits for a number of years and our experience has thought us a lot.
The first thing we’ve learned is that there are thousands of smaller nonprofits doing incredible work that are struggling to raise enough money to keep going because they don’t how to maximise and/or diversify their fundraising activities.
The second thing we’ve learned is that the vast majority of fundraising training and workshops cater for larger organisations with fundraising teams and substantial budgets and don’t take into account the limitations of resources and expertise that many smaller nonprofits operate with.
This doesn’t mean that those smaller organisations can’t and don’t do great fundraising. They do! and it inspires us all. But it could be made a little bit easier for them to achieve Bigger, Better, Bolder Fundraising.
We have developed a comprehensive fundraising program specifically targeted towards smaller nonprofit organisations with limited resources. Over the course of 7 accessible workshops participants will gain a detailed understanding of a wide range of fundraising tactics and techniques. They will learn from the strategies of some of the biggest and most successful organisations and how smaller organisations can apply these strategies and techniques in an affordable, practical manner and still see great results.
Starting on 21st June the program comprises 7 individual modules. Each module will address a different area of fundraising and will be valuable for individuals seeking training in just that area.
Taken together the 7 modules will provide a comprehensive training program for small organisations who want to develop a diverse and effective fundraising program and ensure stability for their organisation.
Each module follows a similar structure:
Intro to the topic
Advantages and challenges of this type of fundraising
Applying these strategies in smaller organisations
This structure invites participants to engage with areas of fundraising that they are not as familiar with and to understand it in the context of what fundraising they already do.
In addition to the 7 core modules the program includes a series of discussion/networking opportunities for all participants. Experience has shown us that fundraisers benefit from the opportunity to discuss their experiences with each other, ask questions and build relationships with others who are in similar roles.
These relationships last long after the program has been completed and is a key part of the participants professional development.
FR 101 - Introduction to Fundraising
What is fundraising? / Crafting your fundraising ask / What are the different methods of fundraising? / Role of staff and board in Fundraising / Donor Care
FR 102 - Community Fundraising & Events
What is community fundraising? / Community led versus produced events / Engaging participants / Retention / Life cycle of activities
FR 103 - Individual Giving
Direct Marketing / Direct response / Building a sustainable donor base / Retention / donor journey
FR 104 - Digital Fundraising
What is digital fundraising? / Web, newsletter, social media channels / Developing your digital journey / converting likes to Euro
FR 105 - Major Donors & Legacies
What is a major donor to you? / Relationship building / Making an ask / Introducing a legacy program / measuring impact
FR 106 - Corporate Fundraising & Grants
What is corporate fundraising? / Understanding what the funder wants to fund / Making an ask / crafting a proposal / feedback
FR 107 - Creating a Fundraising Strategy
How much do you need to raise and why? / What are other organisations doing? / What are your strengths and weaknesses as an organisation? / What types of fundraising is a good fit for your organisation? / Planning / reporting
Modules are delivered 4 weeks apart with a discussion / networking session planned between each module where participants can discuss the previous session and get a snapshot of what will be covered at the next one.
Lead Tutor - Kevin Delaney
Kevin has over 16 years experience working with and for nonprofit organisations in Ireland, New Zealand and across the world. He has an in-depth knowledge of the theory and practice of fundraising combining 10 years of delivering fundraising training with hands-on experience of community fundraising, volunteer management, direct marketing and fundraising strategy.
Kevin has addressed fundraising conferences in Dublin, London, Amsterdam, Rome, Nashville & Oslo and is widely recognised as an engaging, knowledgeable and inspiring tutor. He holds a Diploma in Fundraising Management from Charities Institute Ireland and a Certificate in Fundraising from Chartered Institute of Fundraising UK.
Kevin will be the lead tutor through this program giving participants the opportunity to ask questions, seek advice and have a consistent point of contact. Specialist tutors will supplement the delivery of modules where needed.