Big, Better, Bolder Fundraising: FR101 - Introduction to Fundraising
Time & Location
About the Programme
FR 101 - Introduction to Fundraising is the first module in a comprehensive new fundraising programmes specifically targeted towards smaller organisations:
Over the course of this 3 hour module we will cover:
What is fundraising?
Crafting your fundraising ask
What are the different methods of fundraising?
Role of staff and board in Fundraising
This module can be taken on its own or as part of the complete programme:
The full Bigger, Better, Bolder Fundraising programme comprises 7 individual modules. Each module will address a different area of fundraising and will be valuable for individuals seeking training in just that area. Together the 7 modules will provide a comprehensive training programme for small organisations who want to develop a diverse and effective fundraising programme.
Each module follows a similar structure - Intro to the topic, advantages and challenges of this type of fundraising, case studies, applying these strategies in smaller organisations, measuring success. This structure invites participants to engage with areas of fundraising that they are not as familiar with and to understand it in the context of what programmes they already run.
In addition to the 7 core modules the programme includes a series of discussion/networking opportunities for all participants. Experience has shown us that fundraisers benefit from the opportunity to discuss their experiences with each other, ask questions and build relationships with others who are in similar roles. These relationships last long after the programme has been completed and is a key part of the participants professional development.
Programme Modules FR 101 - Introduction to Fundraising
What is fundraising? / Crafting your fundraising ask / What are the different methods of fundraising? / Role of staff and board in Fundraising / Donor Care
FR 102 - Community Fundraising & Events
What is community fundraising? / Community led versus produced events / Engaging participants / Retention / Life cycle of activities
FR 103 - Individual Giving
Direct Marketing / Direct response / Building a sustainable donor base / Retention / donor journey
FR 104 - Digital Fundraising
What is digital fundraising? / Web, newsletter, social media channels / Developing your digital journey / converting likes to Euro
FR 105 - Major Donors & Legacies
What is a major donor to you? / Relationship building / Making an ask / Introducing a legacy programme / measuring impact
FR 106 - Corporate Fundraising & Grants
What is corporate fundraising? / Understanding what the funder wants to fund / Making an ask / crafting a proposal / feedback
FR 107 - Creating a Fundraising Strategy
How much do you need to raise and why? / What are other organisations doing? / What are your strengths and weaknesses as an organisation? / What types of fundraising is a good fit for your organisation? / Planning / reporting
All modules are delivered 4 weeks apart with a discussion / networking session planned between each module where participants can discuss the previous session and get a snapshot of what will be covered at the next one.
Lead Tutor - Kevin Delaney
Kevin has over 16 years experience working with and for nonprofit organisations in Ireland, New Zealand and across the world. He has an in-depth knowledge of the theory and practice of fundraising combining 10 years of delivering fundraising training with hands-on experience of community fundraising, volunteer management, direct marketing and fundraising strategy.
Kevin has addressed fundraising conferences in Dublin, London, Amsterdam, Rome, Nashville & Oslo and is widely recognised as an engaging, knowledgeable and inspiring tutor. He holds a Diploma in Fundraising Management from Charities Institute Ireland and a Certificate in Fundraising from Chartered Institute of Fundraising UK.
Kevin will be the lead tutor through this programme giving participants the opportunity to ask questions, seek advice and have a consistent point of contact.